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Am I concerned we are not getting our share of traffic to our site? You bet, who isn't? This is the typical answer we get when we ask the question, "Are you getting your share?". Does that mean that every business needs a search engine optimization specialist to manage their web site? Not necessarily. For some businesses the opportunity is more attractive than other ones. And in some cases the level of competition may be quite high increasing the resources required to get high enough rankings to get qualified traffic. Search Engine Optimization (SEO) is the process of improving the performance of a page(s) to increase qualified traffic to the page(s). What's involved in Search Engine Optimization (SEO)? SEO is a complex process. There are three main search engines, Google, Yahoo and MSN. When someone does a search on a keyword(s) the search engines use complicated formulas to decide which sites are going to rank in each position from top to bottom. Because it is all relative the changes to each web page will affect the relative page ranking. To make it more complicated the formulas used by the search engines are constantly being updated and refined. You are competing for rankings with other pages so the process of SEO is somewhat secretive. When you find out different things that work to increase you do not want to tell others because it will decrease the effectiveness once everyone is doing it. If you have a concern that there might be more out there than you are getting, we can give you a quick assessment of your situation. Complete the form with your name, company, a description of your business, and the web site addresses of your three main competitors. We will review your information and contact you within one business day to give you an initial assessment of the market opportunity and value of going forward with a Search Engine Optimization package. There is no obligation for this initial assessment. SEO takes time to set up and ongoing time to keep the content updated and add new pages. There are many SEO service providers who promise overnight success and top rankings in highly competitive keywords. This is unrealistic and the term "buyer beware" comes to mind. A good SEO provider should be able to show you examples of their success and the time frame and cost to get those results. With this process you know what you can expect and what it will cost in order to assess your return on investment. How do we get started? If you have a concern that there might be more out there than you are getting, we can give you a quick assessment of your situation. Complete the form with your name, company, a description of your business, and the web site addresses of your three main competitors. We will review your information and contact you within one business day to give you an initial assessment of the market opportunity and value of going forward with a Search Engine Optimization package. There is no obligation for this initial assessment. |
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201-301 Nassau Street North Winnipeg, Manitoba, Canada R3L 2J5 | Toll Free: 1-866-410-8961 | Phone: 204.475.6576 | Fax: 204.487.7249